A Daily Budget is the average amount you plan to spend on Google Ads each day. This calculator estimates a full month by multiplying your Daily Budget by 30.3, the average number of days in a month.

Google Ads usually charges when someone clicks your ad. Cost per click is the amount paid for one click.

We recommend at least $15 per day for one campaign. From years of testing, smaller budgets often run out too early and do not collect enough clicks or data to improve quickly. That can cause the ads to stop showing while customers are still searching.

Leads do not always grow one-for-one with budget. More budget can help the campaign learn faster and may also lower the Cost per Lead.

If the budget doubles and Cost per Lead drops by 10%, the campaign can produce about 2.22 times as many leads. That is about 122% more leads while spending 100% more.

A lead is a tracked call, text, or form submission from an ad. Average Cost per Lead tells you how much ad spend was needed, on average, to generate one lead.

Each preset service starts with a different default because Customers.Plus uses its agency-wide average for that service across managed campaigns. If you choose Any Other Service, enter your own Average Cost per Lead.

Your real Cost per Lead may be different because competition, service area, click costs, demand, website quality, your offer, tracking, and many other details can change the result. You can replace the default with your own actual Cost per Lead.

Close Rate is the percentage of leads that become paid jobs.

For example, 2 paid jobs from 10 leads is a 20% Close Rate. Four paid jobs from 10 leads is a 40% Close Rate.

This is one of the numbers you control most as a business owner. A better Close Rate can create more paid jobs without changing your ad budget or lead volume.

Faster response times, steady follow-up, regular CRM use, automated messages, estimate notifications, appointment reminders, and review requests can all improve your sales process.

Average Job Value is the average amount you collect from one paid job. Projected Revenue is based on projected paid jobs, not total leads.

ROAS means Return on Ad Spend. It compares projected revenue with the amount spent on advertising.

A 14.67X ROAS means the projection shows $14.67 in revenue for every $1 spent on ads. ROAS is not the same as profit because it does not subtract labor, materials, overhead, taxes, or other business costs.

A conversion is a real lead action tracked from an ad, such as a phone call, text message, or form submission.

Conversion Rate is the percentage of ad clicks that become tracked leads.

Customers.Plus aims to bring campaigns to or near a 20% Conversion Rate by about day 90. We continue working to improve it over time. Some mature campaigns may eventually reach 40% or more.

When Conversion Rate rises and Cost per Click stays the same, Cost per Lead falls. A lower Cost per Lead creates more leads from the same budget.

This calculator always uses 20% as the starting baseline and assumes the budget and Cost per Click stay the same.