Service Terms

These terms apply to the three primary managed-service plans below. Each plan also includes the core Customers Plus CRM platform. The complete platform feature list, current pricing, promotions, and active plan options are maintained on the Plans & Pricing page.

Customers Plus builds and manages Google Ads campaigns using the structure and tactics we believe are appropriate for the customer’s services, location, budget, competition, search demand, account history, offers, goals, and Google policies. Not every account will use the same campaign type, bidding method, number of ad groups, keyword mix, or landing-page structure.

Where included in the selected plan, Customers Plus may manage up to three campaigns and perform campaign setup, ad-group creation, keyword research, ad creation, landing-page preparation, conversion tracking, bidding and budget adjustments, negative-keyword management, search-term review, performance monitoring, reporting, and other reasonable optimization work.

An existing Customers Plus customer upgrading into Google Ads can generally expect setup in approximately one week when the CRM is configured, A2P registration is complete, required information is available, and platform access has been provided. A new customer starting the full setup process can generally expect launch in two weeks or less under normal conditions.

Google advertising spend is separate from the Customers Plus management subscription. The customer pays Google directly for ad delivery whenever practical. Customers Plus recommends a starting minimum of $500 per month for each service being advertised, but competition, geography, search volume, service value, and growth goals may require a higher budget.

Customers Plus may recommend budget changes based on available impressions, clicks, lead costs, conversion volume, and campaign learning. No budget level guarantees a particular result. A budget that is too limited may reduce visibility, data volume, conversion opportunities, and the speed at which meaningful optimization decisions can be made.

Customers Plus uses agency-wide Google Ads performance data collected across more than 150 campaigns over approximately five years to establish starting assumptions for the primary service categories in the calculator below. Adjust the daily budget, average cost per lead, and close rate to estimate monthly lead volume, jobs, and ad spend. These projections are planning estimates based on historical performance, not guarantees.

Optimization is based on available data, account conditions, Google policies, and professional judgment. Customers Plus is not required to make a fixed number of edits each week or month when the data does not support those changes. In some periods, preserving a stable, well-performing setup may be more appropriate than making changes solely to show activity.

The SEO Content plan includes six new SEO-focused pages each month. The monthly mix may include local service pages, location pages, and professionally written blog articles. Customers Plus handles research, writing, formatting, publishing, and reasonable internal linking to support organic visibility over time.

Customers Plus determines the recommended content mix based on the customer’s services, target locations, search opportunities, existing pages, and broader strategy. Six pages means six substantive pages or articles, not six minor edits to existing pages. Customers Plus may improve an existing page when strategically useful, but that work will not replace the six-page monthly deliverable unless agreed in writing.

A qualifying Customers Plus website is required before recurring SEO Content can begin. The Website Build Service is a separate one-time purchase currently priced at $1,597. It is not financed, leased, or automatically included in the recurring SEO subscription.

Domain registration and renewal are not included. Customers Plus does not charge a separate website-building fee after the initial build unless the customer requests additional work outside the original scope. Hosting, forms, users, pages, submissions, and storage are included while the site remains in a compatible active Customers Plus or transferred HighLevel account, subject to the receiving provider’s own fees and rules.

A website built by another provider does not automatically qualify for recurring Customers Plus SEO Content. A different arrangement must be approved by Customers Plus in writing before the recurring content service begins.

The Website Build Service is a separate one-time purchase currently priced at $1,597. It provides a complete website built in a compatible Customers Plus or HighLevel account. The service is not part of a recurring financing arrangement and is not automatically included in a monthly plan.

Customers are responsible for providing accurate business details, service descriptions, service areas, logos, brand colors, offers, custom images, required licenses or disclosures, contact information, and domain access. Custom images should be supplied before or during the build whenever the customer wants them used.

Customers Plus may use customer-supplied content, licensed stock imagery, AI-generated content or imagery, professionally written original content, and template-based structural elements. The customer remains responsible for reviewing business-specific accuracy, including prices, offers, legal claims, licensing statements, and service details.

A customer who separately purchases the Website Build Service owns the resulting website pages and customer-specific content. The customer also owns its domain, leads, contacts, forms, submissions, data, supplied images, and business materials.

The website may be transferred with the customer’s compatible HighLevel sub-account, and Customers Plus does not charge a transfer fee. A transfer should be requested before cancellation or with the cancellation request. Proprietary Customers Plus automations, snapshots, workflows, MTRX integrations, and other internal systems are not included in the website purchase or transfer.

Customers Plus may build landing pages for managed Google Ads campaigns. These pages are included service assets during active Google Ads management and are not automatically sold to the customer as permanent assets.

If Google Ads management is cancelled or removed through a downgrade, an included landing page may be removed or disconnected. A customer may purchase an included landing page separately for $197 per page. A separately purchased page may be retained and transferred with a compatible account.

Customers can review live and historical information through Customers Plus dashboards, Google Ads, conversion tracking, connected reporting tools, and other available systems while account access remains active. Detailed reports are intended to add explanation and training, not to replace the customer’s access to underlying data.

Reporting videos and meetings may also show customers where data is located, which metrics matter most, how to compare time periods, how clicks and leads differ from appointments and sales, and why longer-term trends are often more useful than isolated short periods.

Customers Plus makes reasonable efforts to maintain useful tracking, but no tracking system captures every interaction perfectly. Reporting can be affected by cookie restrictions, privacy settings, call-tracking limitations, cross-device behavior, ad blockers, deleted browser data, customer changes, disconnected integrations, platform delays, duplicate leads, spam, offline sales, unreported outcomes, and third-party API changes.

Customers Plus does not guarantee that every call, message, form submission, appointment, sale, or customer interaction will be attributed to its exact source.

Customers Plus may use aggregated performance data, anonymous charts, redacted screenshots, performance benchmarks, trend data, reporting visuals, and campaign examples for articles, social posts, marketing materials, educational resources, case studies, training, internal analysis, and service improvement.

Strong service delivery depends on accurate information, timely access, prompt lead follow-up, current billing, and reasonable cooperation. Revenue and return on investment depend substantially on the customer’s ability to answer, follow up with, and close leads.

Customers retain ownership of their business data and customer-specific assets. To keep access after leaving Customers Plus, the customer must complete an eligible sub-account transfer or export the data before access ends, as explained in the Cancellation Terms.

Removal may be necessary to protect proprietary systems, prevent continued usage costs, and separate managed-service infrastructure after service ends.

Access to Customers Plus systems during an active subscription is a limited right to use those systems, not a transfer of ownership. Unless separately sold in writing, customers do not acquire ownership of proprietary automations, complete snapshots, workflows, templates, internal configurations, management systems, MTRX integrations, tracking frameworks, reporting systems, training materials, internal processes, or other Customers Plus intellectual property.

Upgrades take effect on the next billing date. Downgrades take effect at the end of the current billing period. Existing services remain active through the paid period, payments are nonrefundable, and no prorated refund is provided.

Before a downgrade becomes effective, the customer should export needed data, purchase any included landing pages it wants to keep, transfer phone numbers where appropriate, and prepare replacement systems. Service-specific assets may be removed when the new plan no longer includes the related service.

After a valid cancellation request, service delivery and account access generally continue through the applicable final paid period. No prorated refund is issued, and phone, SMS, AI, or other usage charges may continue through the final access date.

Customers should request a sub-account transfer before or with cancellation. Data is retained only for the limited period stated in the Cancellation Terms and may then be permanently deleted. Google Ads management assets, included landing pages, call tracking, tracking systems, automations, and proprietary components may be removed. Separately purchased websites and landing pages may be retained through an eligible transfer.

Results depend on variables outside Customers Plus’s complete control, including location, competition, search volume, budget, pricing, offers, reputation, lead response time, sales ability, seasonality, website quality, reviews, market demand, customer cooperation, search-engine changes, advertising-platform changes, carrier limitations, and tracking restrictions.

Customers Plus relies on Google Ads, Google Analytics, Google Tag Manager, Google Search Console, Google Business Profile, HighLevel, Twilio, domain providers, AI providers, payment processors, and other integrated services. Those providers control their own platforms, pricing, policies, account reviews, technical systems, and availability.

Customers Plus will make reasonable efforts to assist with issues that are within the scope of the active service, but is not responsible for outcomes controlled exclusively by a third party.

Customers Plus may reasonably adjust campaign structure, content mix, tools, tracking methods, reporting format, integrations, templates, publishing methods, and internal processes when needed for performance, compliance, platform changes, security, technical compatibility, provider availability, efficiency, or product improvement.

These operating adjustments do not permit Customers Plus to replace the core service purchased by the customer with a materially different service unless the customer agrees or the change is reasonably necessary because the original method is no longer available or lawful.